Medtech marketing in the age of outpatient services

The U.S. patient care landscape is in the midst of a major shift toward more outpatient care as technological advances, patient preferences, financial incentives and regulatory reforms align in the rise of ambulatory surgery centers (ASCs). For medtech companies, this site-of-service shift makes accurate targeting and segmentation of clinicians and providers all the more urgent.

This playbook explores how taking a data-driven approach can help medical device companies adapt to the changing landscape and revamp their targeting strategies, including:

  • Determining how to target prospects given the changes in the site-of-service landscape
  • Understanding differences in purchasing patterns and behavior between sites of service to build relationships and tailor messaging
  • Keeping abreast of current trends impacting sites-of-service shifts to remain agile