Luxury brands: Re-calibrating brand strategies for a changing world

How IP intelligence informs and guides brand owners

Luxury brands have recognized that the digital age presents both their greatest challenge and opportunity.

The pandemic has accelerated luxury brands’ digital transformation, with some brands pursuing immersive, hybrid in-store experiences while others consider an omni-channel strategy.

They can gain new insights through the lens of integrated IP, strengthening their mastery of the art of brand building with the science of IP intelligence.

In this report we will explore:

  • The value of brand IP and analytics to uncover hidden insights
  • Which brands are braving new sectors, surfacing in unexpected places
  • Strategies brands use to combat counterfeiters, protecting the brand
  • The industry’s pivot to Asia
  • The luxury market outlook in a bold new world