Tips

Five tips for using stock photos in your email marketing

How can you use images effectively in your marketing? Stock photos can enhance the content in your emails without adding additional design work, and there are a lot of resources to find stock images –some of which are free, some paid. Images, used correctly and in a positive light, can bring out positive emotions from […]

Ever evolving attention on attention

Medical research described symptoms characteristic of attention deficit hyperactivity disorder as early 1798. But it wasn’t until the early 20th century that an emphasis on the disorder began to take shape.

Research metrics in practice

Metrics can provide powerful insight into research trends, but understanding which indicators to use and how to most appropriately apply and interpret them is critical to ensuring an accurate assessment.

CiteScore: A Non-Rival for the Journal Impact Factor

Recently, publishing giant Elsevier came out with a new journal evaluation metric, CiteScore.
At a time when new metrics are proliferating, it can sometimes be difficult to understand the key differences between indicators. So how does this new measure stack up against the Journal Impact Factor (JIF), part of the Journal Citation Reports (JCR) from Clarivate Analytics? Let’s take a look.

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What a year it has been for the Science Research Connect blog!

The Value of Direct

For marketers, the chance to market directly to a member of a target audience is always a welcome opportunity.