marketing

Trademark.com Wins 2019 Brand Impact Award for Professional Services!

In April, Clarivate Analytics launched Trademark.com to empower small businesses to protect their brands and trademarks, keeping them safe from copycats. With Trademark.com, entrepreneurs and small business owners can now monitor up to five marks for copycat activity, determine the availability of their desired mark before applying and secure help filing their trademark applications with […]

Five tips for using stock photos in your email marketing

How can you use images effectively in your marketing? Stock photos can enhance the content in your emails without adding additional design work, and there are a lot of resources to find stock images –some of which are free, some paid. Images, used correctly and in a positive light, can bring out positive emotions from […]

The Value of Direct

For marketers, the chance to market directly to a member of a target audience is always a welcome opportunity.

Digital health news update: Merger mania; advertising’s existential dillema

Walgreens is expanding its telehealth deal with MDLive to cover behavioral therapy virtual visits as part of a broader mental health offering. Fortune notes that it “gives Walgreens an important touchpoint with payers, providers and patients: drug adherence.” Fitbit CEO James Park told investors and analysts that the company is looking to go deeper on […]