Advertising

The Importance of Trademarks – And why they can come at a cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to the increased administration costs of transforming the business from former name Victoria Plumb to its new, online-specific name Victoriaplum.com.  But a […]

Digital health news update: Merger mania; advertising’s existential dillema

Walgreens is expanding its telehealth deal with MDLive to cover behavioral therapy virtual visits as part of a broader mental health offering. Fortune notes that it “gives Walgreens an important touchpoint with payers, providers and patients: drug adherence.” Fitbit CEO James Park told investors and analysts that the company is looking to go deeper on […]