Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Report
October 10, 2018
3 ways pharma can hack the patient experience using emerging technologies | ePharma Consumer 2018 | Strategic Insight
Questions answered in this report: How can pharma websites help patients access treatment quickly? How can pharma leverage voice assistants tech to reach patients? How to improve patients…
Report
May 24, 2018
Why does pharma need to leverage digital search behavior to employ a 1:1 Rx advertising strategy? | ePharma Consumer 2017 | Strategic Insight
Questions answered in this report: What should pharma understand to get 1:1 marketing rights? Which type of online ads would resonate more with online adults who are in favor of seeing…
Report
April 12, 2018
How should pharma brands reach OTC medication users? | ePharma Consumer 2017 | Strategic Insight
Questions answered in this report: What steps should pharma take to engage OTC medication users? How can pharmacists and mobile content optimization help pharma to reach OTC medication…
