BIOPHARMA INTELLIGENCE | CUSTOMER ENGAGEMENT

Biopharma Multichannel Sales, Marketing & Insights

Uncover customer perceptions, needs and behaviors to develop impactful multichannel biopharma engagement strategies for your brand

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Increase ROI and brand uptake

Build effective customer engagement strategies with trustworthy, multichannel marketing in pharma.

With 17+ years of experience tracking digital health trends, multichannel engagement in pharma and customer attitudes and behaviors, Clarivate (formerly Decision Resources Group) helps your brand enhance engagement strategies with physicians and patients.

Why choose us?

  1. Extensive coverage of over 50 diseases
    Develop biopharma multichannel marketing strategies tailored to your brand’s area of focus.
  2. Insights backed by historical record
    Our expert disease analysts, consultants and data scientists have tracked the industry for 17+ years.
  3. Global perspectives
    Optimize digital and multichannel rep interactions across countries aligned to your go to market strategy.

Our Biopharma multichannel insights solutions

Taking the Pulse ™

Understand physicians’ multichannel behaviors and needs, which tactics influence prescribing and how to improve your HCP engagement strategy.

  • Executive takeaways based on extensive study of 5,000+ U.S. patients and landscape analysis
  • 25+ specialty areas | U.S., EU5, APAC, LATAM
  • Modular breakouts (i.e., channel behavior, pharma websites)
  • Key topics : Info-seeking habits and interests, allocation of time spent and sources used by the treatment journey, EHRs, social networks, voice assistants and voice search, artificial intelligence, virtual patient consultations, digital therapeutics and pharma brand perceptions

Physician Playbooks

Prioritize channels and content to maximize engagement with your key HCP audience.

  • 25+ specialty areas | 5 countries
  • Specialist coverage includes: Cardiologists, Dermatologists, Endocrinologists, Gastroenterologists, Hematologists, Immunologists, Infectious Disease Specialists, Nephrologists, Neurologists, OBGYNs, Oncologists, Psychiatrists, Pulmonologists, Rheumatologists, Urologists, and more

Cybercitizen Health ™

Understand patients’ multichannel behaviors and needs, attitudes towards emerging healthcare tech, and how they make decisions across the patient journey to improve your patient engagement strategy.

  • Executive takeaways based on extensive study of 5,000+ U.S. patients and landscape analysis
  • 50+ diseases, including rare segments
  • Modular breakouts (i.e., channel behavior)
  • Key topics: Voice search, AI, chatbots, digital patient journey, patient pain points, health related info-seeking, point of care interactions and patient centricity

Patient Multichannel Playbooks

Prioritize channels and content to maximize engagement with your key HCP audience.

  • 50+ diseases
  • Multiple Sclerosis, Diabetes (type 1 and type 2), Asthma, Heart Disease, Rheumatoid Arthritis, Cancer (including specific cancer types, such as lung cancer, blood cancer), COPD, Crohn’s disease, Atrial Fibrillation, Cystic Fibrosis, Depression, Bipolar Disorder and more

Resources

ON-DEMAND WEBINAR

Rare disease patient journey framework
CASE STUDIES

Patient journey: mapping the emotional journey™ to build brand empathy and better support patients
Executive Brief 

Integrated patient journey: one journey, many lenses
Disease market forecast

Get started

Talk to us about your biopharma multichannel insight needs.

Speak to our team