Multichannel Insights

1. Extensive coverage of over 50 diseases
   Develop marketing strategies tailored to your brand’s area of focus.
2. Insights backed by historical record
   Our expert disease analysts, consultants and data scientists have tracked the industry for 17+ years.
3. Global perspectives
   Optimize digital and multichannel rep interactions across countries aligned to your go to market strategy.

Taking the Pulse ™

Understand physicians’ multichannel behaviors and needs, which tactics influence prescribing and how to improve your HCP engagement strategy.

• Executive takeaways based on extensive study of 5,000+ U.S. patients and landscape analysis
• 25+ specialty areas | U.S., EU5, APAC, LATAM
• Modular breakouts (i.e., channel behavior, pharma websites)
• Key topics : Info-seeking habits and interests, allocation of time spent and sources used by the treatment journey, EHRs, social networks, voice assistants and voice search, artificial intelligence, virtual patient consultations, digital therapeutics and pharma brand perceptions

Physician Playbooks

Prioritize channels and content to maximize engagement with your key HCP audience.

• 25+ specialty areas | 5 countries
• Specialist coverage includes: Cardiologists, Dermatologists, Endocrinologists, Gastroenterologists, Hematologists, Immunologists, Infectious Disease Specialists, Nephrologists, Neurologists, OBGYNs, Oncologists, Psychiatrists, Pulmonologists, Rheumatologists, Urologists, and more

Cybercitizen Health ™

Understand patients’ multichannel behaviors and needs, attitudes towards emerging healthcare tech, and how they make decisions across the patient journey to improve your patient engagement strategy.

• Executive takeaways based on extensive study of 5,000+ U.S. patients and landscape analysis
• 50+ diseases, including rare segments
• Modular breakouts (i.e., channel behavior)
• Key topics: Voice search, AI, chatbots, digital patient journey, patient pain points, health related info-seeking, point of care interactions and patient centricity

Patient Multichannel Playbooks

Prioritize channels and content to maximize engagement with your key HCP audience.

• 50+ diseases
• Multiple Sclerosis, Diabetes (type 1 and type 2), Asthma, Heart Disease, Rheumatoid Arthritis, Cancer (including specific cancer types, such as lung cancer, blood cancer), COPD, Crohn’s disease, Atrial Fibrillation, Cystic Fibrosis, Depression, Bipolar Disorder and more