Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
What resources do rep-restricted physicians want from pharma? ePharma Physician 2015 Strategic Insight Report
A growing segment of the U.S. physician population are subject to restrictions on meeting in-person with pharma sales reps in their primary practice. However, this rep-restricted physician cohort…
Taking the Pulse® Global 2014 Oncologists in China, Japan, Taiwan, South Korea, and Australia Segmentation
Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in China, Japan, Taiwan, South Korea, and Australia use digital media and…
Taking the Pulse® Global 2014 Oncologists in Turkey, India, and Russia Segmentation
Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in Turkey, India, and Russia use digital media and devices for professional…
ePharma Consumer 2015 – Attention Deficit Hyperactivity Disorder (ADHD) Patients Segmentation
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Attention Deficit Hyperactivity Disorder (ADHD) Patients want to interact with manufacturers,…
How can pharma react to the impact of the Sunshine Act? ePharma Physician 2015 Strategic Insight Report
The CMS Open Payments website began publishing data on physician payments from pharma in late 2014. The majority of physicians report that they are aware of the Sunshine Act, but further analysis…
What is the opportunity for pharma during the treatment decision-making process? Cybercitizen Health U.S. 2015 Strategic Insight Report
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…
