On-demand webinar: Lost in translation
Speakers
For trademarks destined for global markets, the process of assessing verbal similarity with existing marks is surprisingly complex.
In today’s fragmented legal landscape, what counts as similar can vary dramatically from one jurisdiction to another. How a mark sounds may count heavily in one jurisdiction, while another might prioritize its appearance or meaning. Understanding the nuances of particular global jurisdictions is vital for making high-stakes trademark clearance decisions.
In this session, trademark experts unpack how aural, visual and conceptual differences can impact your trademark clearance and watch strategies across jurisdictions. Drawing on exclusive insights from our popular report, Navigating Verbal Similarity Across Borders, our experts share insights into how verbal similarity is assessed differently around the world, why regional context matters in trademark risk evaluation, and practical ways to integrate these insights into your global IP strategy.
Topics covered:
- How regional interpretations of verbal similarity affect trademark risk assessments.
- The role of similarity vs. dissimilarity in determining trademark viability across regions.
- The ways trademark professionals can optimize their clearance and watch strategies to mitigate risk.
- How new, AI-enabled technologies can help trademark professionals make critical similarity assessment decisions with greater speed and confidence.
Watch the recording below now:
