Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse Europe 2015 – Infectious Disease Physicians Segmentation (without comparison)
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Infectious Disease Physicians learn about prescription treatments and…
What types of online video resonate with physicians? Taking the Pulse U.S. 2015 Strategic Insight Report
With the majority of physicians watching online video and reporting that video content influences their clinical decisions, it is critical to understand what types of videos have the widest reach…
Which early adopter docs practice telemedicine? Taking the Pulse U.S. 2015 Strategic Insight Report
Telehealth is set to take off in 2016, though as of 2015, few physicians say their practices are equipped to compensate them for these services. We looked at who those physicians are and what…
Taking the Pulse U.S. 2015 Strategic Insight Report What opportunities exist to partner with EHRs?
Each Strategic Insight expands upon a key trend or topic from Taking the Pulse® U.S. in an easy-to-read, informative way. Taking the Pulse U.S. is Manhattan Research’s annual market research…
Cybercitizen Health U.S. 2015 Strategic Insight Report Why do pharma brands need to pay attention to customer experience?
Cybercitizen Health U.S. is DRG’s annual market research study and syndicated advisory service benchmarking how U.S. consumers use the Internet, digital media, mobile devices and other emerging…
Taking the Pulse U.S. 2015 Physician Research Module How to reach physicians via online video
DRG offers in-depth research modules on important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with thousands of…
Cybercitizen Health Europe 2014 Strategic Insight Report Understanding remote care users and the opportunity for marketers
Cybercitizen Health® Europe is DRG’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet, digital media,…
Cybercitizen Health U.S. 2015 Strategic Insight Report Why should pricey brands invest in patient support?
Cybercitizen Health® U.S. is DRG’s annual market research study and syndicated advisory service benchmarking how U.S. consumers use the Internet, digital media, mobile devices and other emerging…
ePharma Consumer 2014 Strategic Insight Report How do consumers use social media for prescription drug information?
ePharma Consumer® is DRG market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription drug information…
Taking the Pulse U.S. Digital HCP Sources – Hospitalist with Academic Medical Centers Segmentation (without comparison)
Taking the Pulse® Digital HCP Sources explores how physicians use digital resources for their work and clinical decisions, with a focus on how they engage with specific websites, journals, apps,…
