Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Telemedicine adoption grew in most EU5 markets as COVID mitigation measures took hold | Taking the Pulse Europe 2019 | Strategic Insight
As social distancing measures ebb and flow in the EU, telehealth continues to be a reliable tool for patients as well as physicians. In particular, physicians treating chronic conditions and…
Cybercitizen Health Europe 2019 | Germany Multiple Sclerosis Patients vs. EU5 Multiple Sclerosis Patients
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient experience, meet them with the right…
KOL presentations at conferences still pack a punch | Taking the Pulse Europe 2019 | Strategic Insight
Taking the Pulse® Europe showcases physicians’ needs and multichannel and tech behaviour; what physicians want from pharma reps and digital services; which tactics influence prescribing; and how…
Europeans are increasingly asking their doctor about Rx drugs, but pharma isn’t part of the conversation | Cybercitizen Health Europe 2019 | Strategic Insight
Questions answered in this report: What is the prevalence of EU adults requesting specific prescriptions, how has this changed from last year? What is pharma’s impact online to drive…
Pharma owned channels are highly valued for patient offerings | Taking the Pulse Europe 2018 | Strategic Insight
Questions answered in this report: What are the top needs of EU5 physicians from pharma owned channels? How to deepen HCP engagement across pharma channels with the help of heatmap…
How can pharmaceutical companies engage with social media contributors for increased reach? | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: Why should pharmaceutical companies connect with social media contributors? How can pharmaceutical companies increase their social media reach? What…
How can pharma raise awareness of value-added offerings in Germany? | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: How can pharmaceutical companies better offer beyond-the-pill services in Germany? What can pharmaceutical companies do to improve their positive…
