RiskMark: An integrated conflict‑assessment experience for trademark attorneys

Trademark clearance has long centered on a single task: identifying earlier marks that appear similar to a proposed one. Traditionally, trademark data tools delivered those matches and left legal teams to determine whether the overlap signaled a meaningful risk.

The landscape today has changed significantly. With the addition of curated litigation data and generative AI, practitioners can go beyond surface‑level similarity.

At Clarivate, we are keeping up with the rapidly evolving world of IP by implementing significant updates to our platforms in line with AI and industry advancements. Our 2026 updates allow RiskMark users to understand who is behind an existing mark and drafts structured arguments that reflect this deeper context. This includes:

• Whether an owner has a litigious history
• How aggressively they enforce their rights
• Whether coexistence may realistically be possible.

This shift reflects a modern way of working: combining publicly available trademark data, editorial insight and proprietary global litigation datasets from Clarivate — all layered with AI — to deliver a more complete risk‑assessment experience.

The new release builds on RiskMark’s foundation as a breakthrough predictive‑AI tool and introduces substantive enhancements designed for today’s global, visually driven and multilingual brand environment.

A complete approach to global trademark analysis

Today’s trademark practice demands tools that can evaluate marks with the same nuance consumers apply across visual, linguistic and cultural dimensions. The latest RiskMark release strengthens that capability, providing a more integrated and context‑aware view of similarity and risk. Updates include:

1. Visual comparison for device marks
   Previously, RiskMark was a tool for trademark teams to carry out verbal and semantic similarity assessments. The new visual‑comparison capability leverages an ensemble of Computer Vision AI technology and enables users to enter device marks directly into RiskMark and assess similarity alongside word‑mark analysis. This supports a more realistic view of how imagery shapes consumer perception and examiner decisions.
2. Drafting in the language of the jurisdiction
   Previously, RiskMark generated arguments from an English‑language baseline, requiring local teams to adapt outputs for each jurisdiction. The new release enables multilingual drafting, beginning with French and Spanish, with Italian, German, Chinese, Japanese and Korean to follow. Users can specify the relevant language and generate tailored arguments for the appropriate audience. Previously created translations are cached, which allows them to reload instantly.
3. Identification of weak elements within marks
   When evaluating likelihood of confusion, practitioners must account for descriptive or non‑distinctive components. The updated drafting functionality automatically identifies weak elements within the compared marks, highlighting where additional reasoning or evidence may be needed. This helps users craft more precise, defensible arguments.

A more complete approach to global trademark comparison

Together, these enhancements move RiskMark beyond its earlier role as a text‑driven comparison engine and toward a fuller, more nuanced assessment platform. Trademark teams now benefit from:

• Visual comparison for device marks: Capture similarity across figurative elements, not just words.
• Drafting tailored to the relevant public’s regional language: Ensure arguments reflect how real consumers would encounter the marks.
• Multilingual argument translation: Improve collaboration across borders and reduce reliance on manual translation.
• Insight into weak elements: Strengthen arguments with clearer understanding of vulnerabilities.

Moving forward with clarity

Overall, the RiskMark release expands the tool from a primarily verbal comparison engine into a broader, more adaptable trademark‑evaluation platform. By combining data, editorial expertise and advanced generative AI, it equips practitioners to interpret marks more holistically and assess real‑world conflict risk with greater confidence.

To explore the new capabilities and see how they can support your workflow, you can request a demo or start a free trial.

BrandIP Intellectual Property RiskMark Trademark Protection

content_copy Copy link Copied