NFTs: Brand protection in the age of blockchain

Blockchain, NFTs and their implications for brands

Non-fungible tokens (NFTs) have rapidly evolved from cryptographic curiosities on the fringes of the artworld to valued intellectual property (IP) assets.

As their popularity – and their perceived value – has increased dramatically and rapidly, IP owners are taking notice. Many are beginning to ask how NFTs and blockchain technology can either help or hurt their brands.

In this paper, three IP experts examine the potential brand threats and opportunities posed by blockchain technology and NFTs.

Download the paper to uncover answers to common questions, including:

  • What are blockchain, cryptocurrency and NFTs?
  • What IP rights are included in an NFT? What does case law say?
  • How does this apply to blockchain domain names?
  • How can brand owners protect their IP in this evolving space?