Managing domain name portfolios

Navigating complexity and reducing risk

With online presence so crucial to businesses and brands, web domains have become valuable intellectual property (IP) assets. As such, domain portfolios demand careful management and protection – just like patents, trademarks and other IP assets. Aligning domain strategies with organizational goals, priorities and financial realities involves a range of important decisions.

In this paper, Domain Analyst Karl Swenson of the Microsoft Corporate Domains Team, discusses key challenges, considerations and best practices for managing and protecting domain name portfolios in a rapidly changing business landscape.