Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers reach EU physicians disengaged from pharma digital content?
“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from…
Taking the Pulse U.S. 2016 – Strategic Insight Report – How can distributing resources from pharma enhance impact among physicians?
While pharma websites have mainstream reach among U.S. physicians, independent HCP and online journal websites enjoy significantly greater regular physician visitation. As a result, there are…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma increase portal registration?
Physicians are willing to trade-in their information for access to key resources found on portals Questions answered in this report: How can pharma motivate physicians to register to…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma utilize online video to optimize engagement in with U.S. physicians?
Opportunities exist for pharma to increase traffic to their websites by creating engaging videos for physicians. Questions answered in this report: How can pharma utilize online video to…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma build stronger website engagements with EU5 physicians?
With so many information sources available to physicians, it is crucial that pharma ensure they are providing the information physicians need and want to provide meaningful engagements on their…
Taking the Pulse U.S. 2016 Digital HCP Sources – Internal Medicine Physicians Segmentation
Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how internal medicine physicians engage with specific websites, journals, apps…
