Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How should pharma leverage online resources and HCPs differently throughout the patient journey? | Cybercitizen Health Europe 2016 | Strategic Insight
Even with DTC regulations in the EU, info-seeking consumers are just as likely to use online sources to access prescription drug information as they are to use their healthcare providers for such…
How should pharma support EU consumers experiencing frustration with the healthcare system? | Cybercitizen Health Europe 2016 | Strategic Insight
Patients experiencing various frustrations with healthcare sytem in Europe expect pharma companies to help them. This strategic insight looks into how pharma should support such patients.
How can pharma marketers engage EU5 physicians via in-person and online congresses? | Taking the Pulse Europe 2016 | Strategic Insight
The majority of EU5 physicians today participate in congresses sponsored by pharmaceutical companies. With such a large HCP audience available for marketers to engage, it is critical to understand…
How can brands best increase the stickiness of websites via non-product resources? | Taking the Pulse Europe 2016 | Strategic Insight
How can pharma brands best prioritize content to boost physician engagement with their professional websites in top European markets? This Strategic Insight report looks at what features physicians…
What types of content do patients who don’t get enough treatment info from doctors want from pharma? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly 1 in 5 European patients says their doctors don’t give them enough info about treatments or managing their conditions. This report explores what types of content they are most interested in…
How can brands best reach European consumers with online health video? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly half of online consumers in Europe express interest in seeing health video from pharma. This report looks at content preferences and online info-seeking behavior with regards to health video…
How to support European consumers who want more involvement in treatment decisions? | Cybercitizen Health Europe 2016 | Strategic Insight
European patients are increasingly getting involved in their treatment decisions and there is a need to provide support to patients who want more involvement in decision-making regarding medication…
