Protect your brand before others register it first
Discover how Thai businesses identify trademark threats early and protect growth opportunities across China and ASEAN.
Expand with greater confidence
As Thai businesses expand internationally, unauthorized trademark filings can create costly barriers to growth. Early detection helps businesses identify potential risks and act before rights are granted. Expanding into new markets creates exciting opportunities, but it can also expose organizations to trademark squatting and unauthorized registrations. This case study highlights how Thai businesses are using proactive trademark monitoring to identify potential conflicts early, protect valuable export opportunities, and support successful expansion across China and ASEAN. Through collaboration between Clarivate, Tilleke & Gibbins, and Thailand’s Department of Intellectual Property (DIP), participating companies receive early visibility into trademark risks and guidance on available protective actions.
What you’ll learn
- How trademark monitoring helps identify potential conflicts before registration
- Why early detection matters for international expansion
- Real-world examples from Thai organizations
- Best practices for protecting trademarks across China and ASEAN markets
Program impact
- 200+ Thai SMEs supported through the initiative
- China & ASEAN monitoring coverage
- 60-90 day potential detection window before registration
- Multiple successful interventions preventing unauthorized registrations
Success stories
- Moo Deng: Similar trademark application detected in China during the publication period, enabling timely intervention.
- Hongthai Brand: Threats identified in China and Vietnam, allowing action before rights were granted.
- IRPC: Potential conflict identified in China, enabling early action.
- Tao Bin: Similar application detected in Vietnam, helping preserve future market opportunities.
Why it matters
As organizations pursue growth across China and ASEAN, trademark rights become increasingly important to protecting revenue, market access, and brand value. Proactive trademark monitoring helps businesses gain early visibility into potential conflicts and respond before opportunities are placed at risk.
