On-demand webinar: Winning M&A Strategies: Turning Trademarks into Competitive Advantage
Speakers
In today’s global business landscape, trademark attorneys must be well-versed not only in Merger and Acquisition (M&A) strategies but also in the broader spectrum of brand transitions—including spin-offs, rebranding initiatives, and the creation of entirely new brand identities.
IP assets, particularly trademarks and brand names, play a pivotal role in attracting investors, facilitating due diligence, and securing long-term value post-acquisition. But their importance doesn’t end there.
Tailored for trademark professionals in law firms and corporate legal teams, this session, in collaboration with WIPR, will deepen your understanding on positioning trademarks as strategic assets, essential for driving deal value, mitigating risk, and ensuring smooth post-acquisition integration.
Topics include:
• The Role of IP in M&A Valuations: Why trademarks are increasingly central to deal-making—and which sectors lead the trend
• Trademark Due Diligence Essentials: What buyers look for, from registration and ownership clarity to licensing and dispute history
• Brand Asset Readiness: How to ensure your IP is protected, documented, and aligned with your structure
• Post-Deal IP Management: Best practices for transferring, maintaining, and enforcing trademarks post-acquisition
• Common Pitfalls: What can derail a deal – from outdated records to unclear ownership – and how to avoid them
