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REPORT

Chinese brands go global

Our new report, Chinese Brands Go Global, reveals the dramatic, sustained growth and impact China has on the global trademark landscape. Key findings include:

  • Chinese filings have risen from number 10 by volume to number 2 in the world.
  • The U.S. is now the major target market for Chinese brands.
  • The greatest volume of Chinese trademark filings was in Class 9, electronics.