TM go365

How British American Tobacco cultivates new brands at the speed of global markets

As in other consumer industries, brands are central to British American Tobacco’s (BAT) business. With innovation at the core of the company’s global growth strategy, the inhouse legal team is tasked with performing rapid research for a continuous stream of new brands destined for markets around the globe. In this case study, BAT Trade Mark […]

Making sense of artificial intelligence

Artificial intelligence (AI), the ability of computer systems to simulate or imitate human intelligence, is quietly transforming our daily lives. But how does it work? And how does it benefit busy trademark professionals? We’ll answer these important questions in our latest white paper: Making sense of artificial intelligence.