Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse – US – 2015 – Digital HCP Sources – Segmentation – Dermatologists – No Comparison
Taking the Pulse® Digital HCP Sources explores how physicians use digital resources for their work and clinical decisions, with a focus on how they engage with specific websites, journals, apps,…
ePharma Consumer 2014 Strategic Insight Report What impact do online pharma ads have on consumers?
ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription…
Taking the Pulse U.S. 2015 Physician Research Module Physician Mobile Strategy in 2016: Optimizing the fundamentals and driving innovation
Taking the Pulse® U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and…
Taking the Pulse Europe 2014 Strategic Insight Report How can tablet reps drive traffic to pharma websites?
Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use…
Taking the Pulse Europe 2014 Strategic Insight Report What pharma marketing strategies resonate most in EU markets?
Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use…
Why should brands care more about video? | Cybercitizen Health Europe 2014 Strategic Insight Report
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Taking the Pulse U.S. 2015 Strategic Insight Report How can pharma support patient outcomes via EHRs?
Each Strategic Insight expands upon a key trend or topic from Taking the Pulse® U.S. in an easy-to-read, informative way. Taking the Pulse U.S. is Manhattan Research’s annual market research…
ePharma Consumer 2014 Strategic Insight Report Why pharma has to help patients make Rx choices
ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription…
How digitally engaged are EU private payers? Cybercitizen Health® Europe 2014 Strategic Insight Report
Levels of digital engagement correspond closely with insurance type across the EU5 markets, with those paying for some of their health costs generally more inclined to use mobile and other digital…
ePharma Consumer 2014 Strategic Insight Report Why pharma’s leaving money on the table with condition websites and what to do about it?
ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription…
Taking the Pulse Europe 2014 Strategic Insight Report Which EU physicians are accessing online videos for information?
Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use…
How should marketers leverage pharmacists in the EU? | Cybercitizen Health Europe 2014 Strategic Insight Report
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
