Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Why aren’t more doctor’s offering virtual consultations? | Taking the Pulse U.S. 2018 | Strategic Insight
Questions answered in this report: What percentage of physicians are using virtual consultations? What challenges are hindering physicians from using virtual consultations? What…
Artificial Intelligence and Machine Learning: Fad or Future? | Taking the Pulse U.S. 2018 | Strategic Insight
Our Taking the Pulse® U.S. 2018 study revealed that physicians are ready for the advent of artificial intelligence/machine learning tools in healthcare; however, physician concerns and market…
Google Glass’ second act has docs’ attention | Taking the Pulse U.S. 2018 | Strategic Insight
Our Taking the Pulse® U.S. 2018 study revealed that almost half of U.S. physicians are interested in using use a voice assistant for professional reasons. Given the mainstream adoption of voice…
Optimizing EU5 sales rep impact during and after meetings | Taking the Pulse Europe 2017 | Strategic Insight
Questions Answered in this report: The prevelance of in-person rep meetings, their impact and the value of tablet use How pharma is missing the mark on delivering quality sales rep details…
Delivering HCP email messaging value in the GDPR era | Taking the Pulse Europe 2017 | Strategic Insight
Questions answered in this report: How pharma emails can be effective when used appropriately How emails are currently mising the mark and are at risk for GDPR-eased opt-outs How to…
