Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse U.S. 2016 Digital HCP Sources – Oncologists Segmentation (No Comparison)
Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how oncologists engage with specific websites, journals, apps, networks and…
ePharma Physician 2015 Strategic Insight Report – How do tablet details with patient resources impact physician use of pharma digital resources?
Research from DRG’s ePharma Physician 2015 survey highlights that reps primarily focus on showing physicians marketing content related to the product during in-person sales rep meetings. As a…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma best target physicians who are using telehealth to make clinical decisions?
Virtual patient consultations are expected to grow in the U.S. and there are strong opportunities for pharma in this space. Questions answered in this report: Who is conducting virtual patient…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What do patients want from a pharma app?
Clients are considering apps as a means of keeping patients engaged and improving adherence. We looked at what features would motivate patients to use apps from pharma by condition. …
