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Colorectal Cancer | Treatment Sequencing | US | 2019

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KEY BENEFITS AND USES

  • Pinpoint current drug positioning and uptake in one snapshot to facilitate forecasting.
  • Drill down into physicians’ treatment sequences and understand who to position against or how to defend share.
  • Identify untapped treatment scenarios and key competitors to aid trial design.
  • Evaluate unique disease-specific treatment patterns and dynamics to plan and manage sales and marketing resources and execute commercialization messages.
  • Discover untapped populations to expand product share and drive strategic decisions.

QUESTIONS ANSWERED

• Where is my product positioned vs. competitors in the treatment journey?

• What are physicians’ most frequent treatment sequences—who is benefiting, and how can I defend my asset’s share and position?

• What are the market-relevant treatment scenarios according to oncology experts?

• Where are the untapped business opportunities that I can capitalize upon?

• How can I optimize trial design and ensure a competitive edge for my pipeline asset?

GEOGRAPHIES

United States

PRIMARY MARKET RESEARCH

Survey of ~100 U.S. physicians

2019 COVERAGE

Colorectal Cancer (US)

Multiple Myeloma (US)

Non-Hodgkin’s Lymphoma and Chronic Lymphocytic Leukemia (US)

Non-Small-Cell Lung Cancer (US)

Ovarian Cancer (US)

Prostate Cancer (US)

Renal Cell Carcinoma (US)

KEY FEATURES

  • Market-relevant treatment scenarios and subpopulations from oncology experts.
  • Drug share and treatment rates mapped to the treatment journey based on physician survey data.
  • Physicians’ most frequently selected treatment sequences.
  • Access to expert oncology analysts for bespoke support.

PRODUCT DESCRIPTION

Treatment Sequencing provides disease-specific, sequential treatment patterns in market-relevant treatment scenarios and drug share mapped to treatment journey. The quantitative sequencing analysis illuminates drug positioning through primary market research-based insights from physicians and DRG oncology experts’ assumptions.

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