Patient Multichannel Insights | 2022 | Cybercitizen Health | US | Type 1 Diabetes
Patient Multichannel Insights | 2022 | Cybercitizen Health | US | Type 1 Diabetes
Our 2022 study among patients/caregivers uncovers detailed insights on their information-seeking behaviors, and how these behaviors impact patient/caregiver’s health-related decisions. These insights complement our HCP multichannel study at a condition level, assisting in the optimization of support and engagement strategies based on the patients/caregivers’ perspective associated to their health-specific content needs and channel preferences.
This study was fielded during April-June 2022 and it explores the following topics:
Patients/caregivers health-related information-seeking behaviors
• Circumstances in which patients/caregivers need and seek out health-related information across the disease journey
• Information and services needed in each circumstance
• Formats and attributes preferred for each type of content/services
• Channels preferred to access each type of content/services
Manufacturer (pharmaceutical or medical device) vs. condition-specific/general health websites
• Circumstances in which patients/caregivers access information from these websites
• Content attributes preferred by patients/caregivers in these types of websites
• User experience elements valued by patients/caregivers in these types of websites
Condition-specific insights and HCP interactions
• Patient-identified challenges during diagnosis and treatment of their conditions, and factors affecting these challenges
• Severity of unmet need around each challenge identified
• Information and service needs that would help patient/caregivers support and manage their condition
• Treatment uptake, experiences, and adherence/switching factors for specific treatments by condition
This report contains the underlying data from Cybercitizen Health specific to US Type 1 Patients (N=50)
Please refer to the analysis of the reference deck data within the corresponding summary deck.
