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Taking the Pulse Europe 2015 Strategic Insight Report – What content should pharma highlight in each market to have the greatest overall impact?

Physician’s digital behaviors vary across marketing in the EU5. When planning content strategies for Europe, how much does pharma need to differentiate their content by market?

Questions answered in this report:

  • What are the top types of content physicians are interested in accessing from pharma in each EU5 market?
  • Where are there content synergies across markets in the EU5?
  • How can pharma increase website engagement through promotion of value-added content?

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