Discussion from the patient point of view
Understanding your patients and their needs has always been best practice. Increasingly, it’s an imperative for success. As advancement toward personalized medicine allows companies to better serve increasingly narrow communities with unique characteristics and distinct needs, a granular view of the patient experience is essential to driving outcomes and delivering value in the healthcare ecosystem.
Moreover, patient expectations have been shaped by the tailored concierge customer experiences delivered by brands like Apple and Amazon and healthcare goods and services are no exception.
However, drug and device companies continue to struggle with translating the rhetoric of “patient centricity” into reality.
Clarivate’s Mike Ward was joined by patient advocacy leaders who discussed: