Multichannel Engagement Insights

For pharmas, mobile poses a critical opportunity for patient engagement. Smartphones have become the screen with which many consumers interact most throughout the day, serving as pocket information…

EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…

The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…

This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…

Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…

This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on…

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Alzheimer’s Disease patients and caregivers want to interact with manufacturers, assess their…

Each Therapeutic Segmentation Module (TSM) is a comprehensive profile of the adoption of digital media and technology for health and treatment information of a target therapeutic market segment,…

One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…

Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand physicians who treat hepatitis C digital behavior and pain points, identify emerging…

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Asthma Patients want to interact with manufacturers, assess their content and service…

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Low Testosterone Patients want to interact with manufacturers, assess their content and…