Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Who are the early adopters for video consults? Cybercitizen Health U.S. 2015 Strategic Insight Report
While use of online video visits remains low so far, it’s certain to grow rapidly in 2016. This Strategic Insight provides a glimpse into what patients predominate among early adopters. Questions…
ePharma Physician 2015 – Marketing to ACOs in 2016: How Pharma Can Add Value ePharma Physician 2015 Bottom Line Report
Formulary decision makers at hospitals participating in ACOs say that they are struggling to understand and meet multiple goals of value and quality. Moreover, ACO physicians have a clear…
Cybercitizen Health U.S. – Health Customer Experience: Moving Brands from a Broadcast Mindset to a Customer Experience Focus Cybercitizen Health® U.S. 2015 Bottom Line Report
As the locus of control in healthcare decision-making shifts from providers toward the consumer, the patient experience is emerging as a potential key differentiator for pharma brands. This report…
How can pharma engage physicians who communicate digitally with patients? Taking the Pulse Europe 2014 Strategic Insight Report
Taking the Pulse® Europe is DRG’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use the Internet,…
