Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
What is the opportunity for pharma during the treatment decision-making process? Cybercitizen Health U.S. 2015 Strategic Insight Report
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…
Who are the early adopters for video consults? Cybercitizen Health U.S. 2015 Strategic Insight Report
While use of online video visits remains low so far, it’s certain to grow rapidly in 2016. This Strategic Insight provides a glimpse into what patients predominate among early adopters. Questions…
ePharma Physician 2015 – Marketing to ACOs in 2016: How Pharma Can Add Value ePharma Physician 2015 Bottom Line Report
Formulary decision makers at hospitals participating in ACOs say that they are struggling to understand and meet multiple goals of value and quality. Moreover, ACO physicians have a clear…
Taking the Pulse Europe 2015 – PCPs without OB/GYNs Segmentation (without comparison)
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 PCPs without OB/GYNs learn about prescription treatments and interact with…
How can tablet reps increase engagement online? ePharma Physician 2015 Strategic Insight Report
With the increasing restrictions on pharma sales reps, it is crucial for pharma sales reps to connect physicians to their digital assets in order to drive future online engagements. Pharma reps and…
