Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Cybercitizen Health U.S. 2015 Strategic Insight Report – Are brands missing the chance to engage underserved patients?
Given patients have limited time with physicians, brand marketers wonder if patients feel they have enough information from their doctors to make health decisions. This strategic insight (SI)…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma reach consumers choosing between different brand-name drugs?
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
Cybercitizen Health U.S. 2015 Strategic Insight Report – How strong is the opportunity to reach smartphone using patients through mobile advertising?
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma drive consumer engagement on websites?
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
Who are the empowered healthcare consumers in the EU5? Cybercitizen Health Europe 2015 Strategic Insight Report
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health Europe 2014 Allergy Patients Segmentation (with comparison)
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Which patients are reading health-related e-newsletters? Cybercitizen Health U.S. 2015 Strategic Insight Report
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
What is the opportunity for pharma during the treatment decision-making process? Cybercitizen Health U.S. 2015 Strategic Insight Report
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…
Who are the early adopters for video consults? Cybercitizen Health U.S. 2015 Strategic Insight Report
While use of online video visits remains low so far, it’s certain to grow rapidly in 2016. This Strategic Insight provides a glimpse into what patients predominate among early adopters. Questions…
How strong of an opportunity is the digital channel for EU5 consumer marketers? Cybercitizen Health Europe 2015 Strategic Insight Report
How strong of an opportunity is the digital channel for marketers in Europe? Question answered in this report: How many consumers in Europe request brand-name prescription drugs? What…
