Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Cybercitizen Health U.S. 2015 Strategic Insight Report – How strong is the opportunity to reach smartphone using patients through mobile advertising?
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…
ePharma Physician 2015 Strategic Insight Report – How can pharma support PCPs using financial tools?
This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on…
Which patients are reading health-related e-newsletters? Cybercitizen Health U.S. 2015 Strategic Insight Report
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
How influential are EHR-integrated pharma resources on prescribing decisions? Taking the Pulse U.S. 2015 Strategic Insight Report
Findings from Taking the Pulse® U.S. 2015 reveal physician use of pharma-provided resources on EHR systems is still nascent. However, substantial shares of physicians who have used pharma-…
Taking the Pulse® Global 2014 Oncologists in China, Japan, Taiwan, South Korea, and Australia Segmentation
Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in China, Japan, Taiwan, South Korea, and Australia use digital media and…
Taking the Pulse® Global 2014 Oncologists in Turkey, India, and Russia Segmentation
Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in Turkey, India, and Russia use digital media and devices for professional…
What is the opportunity for pharma during the treatment decision-making process? Cybercitizen Health U.S. 2015 Strategic Insight Report
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…
Who are the early adopters for video consults? Cybercitizen Health U.S. 2015 Strategic Insight Report
While use of online video visits remains low so far, it’s certain to grow rapidly in 2016. This Strategic Insight provides a glimpse into what patients predominate among early adopters. Questions…
