Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Consumer 2015 Strategic Insight Report – What is the impact of mobile use at the point of care on brand requests?
More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight…
ePharma Physician 2016 – Strategic Insight – Pharma must offer more than product-focused digital resources to engage U S physicians in 2016
Today’s U.S. ePharma Physician expects pharmaceutical companies to offer not just digital information and services related to drugs and treatments, but additional patient-related and value-added…
ePharma Consumer 2015 Strategic Insight Report – What condition groups are most receptive to pill-plus value-adds and help with adherence?
While 13% of U.S. online adults overall say they would request a branded prescription drug if they knew it came with additional tools to help them manage their condition, the influence of these…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma utilize online video to optimize engagement in with U.S. physicians?
Opportunities exist for pharma to increase traffic to their websites by creating engaging videos for physicians. Questions answered in this report: How can pharma utilize online video to…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What CX improvements most interest non-adherent patients?
Medical non-adherence poses a major barrier to “bending the cost curve” and hurts patient health. Keeping patients adherent is a challenge — and an opportunity — that brands are increasingly…
