Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma support EU physicians whose patients are increasingly involved in treatment decisions?
With patients becoming more involved in their treatment decisions, it is crucial that pharma arm physicians with the tools they need to support these conversations. Questions answered in…
Cybercitizen Health Europe 2015 Strategic Insight Report – What is the optimal length of time for online health videos?
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma interact with HCPs beyond their websites?
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma reach consumers choosing between different brand-name drugs?
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers create tablet details that move the needle with EU physicians?
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharmas best reach E.U. physicians through their smartphones?
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma drive consumer engagement on websites?
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
Who are the empowered healthcare consumers in the EU5? Cybercitizen Health Europe 2015 Strategic Insight Report
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health Europe 2014 Allergy Patients Segmentation (with comparison)
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Taking the Pulse Europe 2015 – Infectious Disease Physicians Segmentation (without comparison)
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Infectious Disease Physicians learn about prescription treatments and…
