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  • Providing an in-depth look at U.S. payers online activity & preferences to inform multichannel engagement strategies 
  • Illustrative persona clusters highlighting key U.S. payer types and themes 
  • Best-practices and case studies for how other pharmaceutical companies are engaging payers online and utilizing sponsorship/advertising opportunities on non-pharma websites geared towards payers

Related Multichannel Engagement Reports

Report
U.S. payers are warming up to covering digital therapeutics | Strategic Insight | Multichannel Payer Marketing Study 2020
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Report
Neurologists Multichannel Playbook | US | 2019
DRG’s U.S. 2019 Neurologists Multichannel Playbook provides a tactical roadmap to help pharma optimize multichannel marketing strategies through in-depth analysis of channel adoption, specific…
Report
Gastroenterologist Multichannel Playbook | US | 2019
DRG’s U.S. 2019 Gastroenterologists Multichannel Playbook provides a tactical roadmap to help pharma optimize multichannel marketing strategies through in-depth analysis of channel adoption,…
Report
Taking the Pulse U.S. 2019 | Rheumatologists | Without Comparison
Taking the Pulse® US is a study focused on helping life sciences clients understand physician digital behavior and pain points and optimize their cross-channel HCP engagement strategy. The…
Report
Taking the Pulse U.S. 2019 | Cardiologists | With Comparison
Taking the Pulse® US is a study focused on helping life sciences clients understand physician digital behavior and pain points and optimize their cross-channel HCP engagement strategy. The…