Video and High-Tech Hardware Devices – Market Insights – United States

The US video and high-tech hardware device market will experience modest expansion through 2035. This growth is primarily driven by the increasing adoption of articulated surgical robotic systems because of expanding procedural coverage across surgical specialties, launch of cost-effective robotic platforms, improvements in procedural precision and treatment outcomes, and rising demand for hybrid OR across healthcare facilities. Despite these positive trends, factors such as ASP declines due to price-based competition and lack of product innovation in some market segments will limit market growth.

This Medtech 360 Report provides comprehensive data and analysis on the state of the market for video and high-tech hardware devices in the US from 2019 through 2035.

New competitors are expected to enter the video and high-tech hardware device market over the forecast period.

Which competitors are expected to enter the market?

Through which novel technologies will these competitors differentiate their devices from the market leader?

What changes can be expected in the market with the entry of these competitors?

To remain competitive, manufacturers are offering flexible payment options and product bundling.

Which companies are offering flexible payment option for healthcare facilities?

How are companies trying to bundle and cross-sell their product offerings?

ASCs will emerge as a major growth catalyst.

How is the expansion of ASCs influencing demand for video and high-tech hardware devices in the US market?

How are ASCs adopting minimally invasive and robotic-assisted surgical technologies?

What impact does rapid patient turnover in ASCs have on demand for integrated surgical solutions?

MIS will significantly drive adoption of advanced visualization, imaging, robotic-assisted, and integrated surgical hardware technologies.

Which market segments will see the greatest adoption through minimally invasive technique?

What challenges are healthcare providers facing in adopting advanced minimally invasive technologies?

How is the growing preference for robotic-assisted minimally invasive procedures impacting articulated surgical robotic system demand?

Increasing merger and acquisition activity will strengthen technological capabilities, expand product portfolios, and intensify competitive dynamics.

What are the most relevant recent acquisitions that will affect the market?

How are market leaders leveraging acquisitions to strengthen their competitive positioning?