Thinking of Zebras
Delivering innovative medicines to patients with rare diseases
Taking a patient-centered approach to drug development and commercialization is nowhere more critical than when working in the rare disease space. Every patient’s condition and circumstances are unique, and patients with a rare disease are typically navigating a bewildering array of providers, institutions and, in some cases, payers in order to manage their complex disease. Moreover, developing treatments for these diseases can be resource intensive, and each patient is essential to the commercial viability of these endeavors.
Read our eBook to learn how companies can deliver on their promises and help ensure that when we hear hoofbeats, we think of zebras as well as horses by fully embracing a rare disease mindset from:
- Recognizing zebras along the patient journey
- Considering zebras from strategy to execution
- Reflecting zebras from insight to impact
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