Trademark Clearance

Use as directed: Navigating the complexities of pharmaceutical trademarks

The global market for pharmaceutical products reached $1.2 trillion in 2018 – up $100 billion from the prior year. This is projected to reach $1.5 trillion by 2021. New developments in biotechnology, nanotechnology and digital medicine are rapidly transforming the definition of pharma products. These trends are creating an ever-more crowded and complex brand landscape. […]

Overcoming key challenges in drug naming

The global market for pharmaceutical products reached $1.2 trillion in 2018 – up $100 billion from the prior year. It is projected to reach $1.5 trillion by 2023.[1] By another measure, this translates into more than 40,000 Class 5 trademark applications submitted to Trademark Offices around the world in 2018, on top of 300,000+ already […]

Merely descriptive vs suggestive — The unwritten rule of trademark law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks. The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the customer an immediate idea of what the name entails […]

The craft of choosing a trademark

The explosion of the craft beer market has drawn a lot of attention to the importance of choosing the right name. In the US there are more than 4,200 craft breweries and the number keeps growing. Across the pond in the UK the trend is similar with an estimated 1,700 craft breweries, which is an […]

What happens when your brand name is the same as a country?

There have been a number of cases in the media of brands frantically back-pedalling prior to the launch of a new product and having to change its name. Either that, or facing potential legal action from a brand with a shared or similar name that didn’t come up in the screening process. But what about […]