Global

Opening a new world of international trademarks

As more and more Chinese brands are going global, trademark owners are facing the complex challenges that come with it. Lack of familiarity with foreign trademark law, paired with limited access to effective searching and monitoring may lead to additional expenses, extended timelines and unexpected processes. With experience providing international trademark services for 5,000+ Chinese […]

#Hashtag trademark applications rise 64% in just one year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns to strengthen brand engagement and recognition. This is reflected in new […]