Social media has changed the way consumers and brands interact. Trademark owners need to be aware of the impact of social media on their valuable trademarks—including the potential risks and strategies for mitigating those risks.
In this white paper, Pamela M. Deese, partner in the intellectual property group at Arent Fox LLP, discusses the potential risks to trademarks posed by social media, and shares best practices for mitigating these risks and protecting brands.
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