Engaging in trademark search for effective brand protection and enforcement strategies

November, 2020

VERONIQUE VAN HOOYDONK

Solution Consultant, CompuMark

Clarivate

VANESSA CLABAU

Director, Global Search

Clarivate

IRMAK YALCINER

Patent and Trademark Attorney

Yalciner Patent & Consulting LTD

CHANTAL KOLLER

Partner and Managing Director, IP Counsel

Novagraaf

REYDA TULGAR ÖNSAL

Country Manager, Darts-ip

Clarivate

Trademarks are valuable intellectual property assets in the global business economy. Access to global trademarks data has significantly increased in the last decade. Professionals, including attorneys, often conduct in-depth trademark searches to support the organization’s intellectual property strategy.

This webinar will shed light on:

• TM go365™ – how to apply a brand new approach to visual trademarking with our advanced image recognition technology
• Researching court decisions to assess the chances of success and inform arguments
• How trademark case data can reveal valuable competitive insights
• Best practice to building strong brand strategies