Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Physician 2016 – Strategic Insight Report – Which pharma services should tablet reps focus on to influence online physician engagement?
Tablet sales reps have the opportunity to drive a physicians online engagement with pharma by going beyond the pill during a detail. Questions answered in this report: Percent of physicnas who…
Taking the Pulse U.S. 2016 – Strategic Insight Report – How can distributing resources from pharma enhance impact among physicians?
While pharma websites have mainstream reach among U.S. physicians, independent HCP and online journal websites enjoy significantly greater regular physician visitation. As a result, there are…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma increase portal registration?
Physicians are willing to trade-in their information for access to key resources found on portals Questions answered in this report: How can pharma motivate physicians to register to…
