Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Physician 2015 Strategic Insight Report – How can pharma support cost-driven physicians?
Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to…
Cybercitizen Health U.S. 2015 Strategic Insight Report – How strong is the opportunity to reach smartphone using patients through mobile advertising?
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…
Which patients are reading health-related e-newsletters? Cybercitizen Health U.S. 2015 Strategic Insight Report
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
Cybercitizen Health Europe 2014 Allergy Patients Segmentation (with comparison)
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
ePharma Consumer 2015 – Erectile Dysfunction (ED) Patients Segmentation (without comparison)
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Erectile Dysfunction (ED) Patients want to interact with manufacturers, assess their content…
