Multichannel Engagement Insights

Understanding the information channels and content types customers rely on to support medical decisions is critical. But in a crowded multichannel landscape, the life science companies that stand…

Questions answered in this report: How can pharmas improve engagement rates on U.S. patient websites? What content, features and UX fixes will encourage patients to use these sites more fully…

Questions answered in this report: How great is the scale of Rx medication switching? How can pharmas use adherence solutions to prevent unnecessary switches?

The value of professional conferences module highlights how oncologists value, use, and stay up-to-date on professional conferences. Specifically, this module examines the changing role of both in-…

How do they learn about the specific medication that they request?  How many EU5 consumers request specific prescription medication from their doctor or pharmacist? What do these patients…

Questions answered in this report: How are millennials approaching online interaction with pharma reps and how remote detailing can boost trust in pharma…

Questions answered in this report: How can pharma differentiate their digital offerings to reach patients better? How can pharma utilize voice tech to influence patients’ treatment…

Questions answered in this report: How frequent are specific patient treatment requests in European markets? What are the benefits of pharma patient support? And how is data transparency…

Questions answered in this report: How can pharma create greater impact through their social platforms? How can social media content influence patients’ treatment decisions? What are…

Patient experience index is measured for 10 leading brands in type 2 diabetes space, by evaluating evaluating 4 main criteria which are weighted equally. Question answered in this report:…

Our Taking the Pulse® U.S. 2018 study revealed that almost half of U.S. physicians are interested in using use a voice assistant for professional reasons. Given the mainstream adoption of voice…

Questions answered in this report: How can pharma websites help patients access treatment quickly? How can pharma leverage voice assistants tech to reach patients? How to improve patients…