Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How does ad relevancy drive prescription drug requests? | ePharma Consumer 2016 | Strategic Insight
A significant proportion of online consumers recall seeing or hearing prescription drug ads, which can be effective at building awareness around pharma offerings and products. However, awareness…
What types of health video content should pharma prioritize? | ePharma Consumer 2016 | Strategic Insight
Engaging health video content is table-stakes for building awareness around a particular disease or condition and for building awareness around various pharma offerings. In order to capture those…
Innovating Beyond the Pill: How Brands Can Leverage Digital and Emerging Tech to Drive Beyond-the-Pill Initiatives | ePharma Consumer 2016 – Module
Developing beyond-the-pill offerings takes pharmas well out of their comfort zones. Identifying opportunities for value-adds is a challenge for brands in many categories—hence the proliferation…
What are patients who end up switching their original Rx researching online? | ePharma Consumer 2016 Strategic Insight Report
Half of patients do online research after receiving Rx from their doctor and not all end up filling it after doing so. This Strategic Insight looks into what type of information patients look for…
