Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How can pharmaceutical companies engage with social media contributors for increased reach? | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: Why should pharmaceutical companies connect with social media contributors? How can pharmaceutical companies increase their social media reach? What…
How can pharma raise awareness of value-added offerings in Germany? | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: How can pharmaceutical companies better offer beyond-the-pill services in Germany? What can pharmaceutical companies do to improve their positive…
How can pharmas make U.S. patient websites stickier? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: How can pharmas improve engagement rates on U.S. patient websites? What content, features and UX fixes will encourage patients to use these sites more fully…
How can pharmaceutical firms better inform prescription drug requests in the EU5? | Cybercitizen Health Europe 2018 | Strategic Insight
How do they learn about the specific medication that they request? How many EU5 consumers request specific prescription medication from their doctor or pharmacist? What do these patients…
How influential are different digital channels on patient decision making across the patient journey? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: What digital channels are most influential on patient treatment decision making? At what patient journey stages to prioritize content on different…
Supporting and educating patients in European markets | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: How frequent are specific patient treatment requests in European markets? What are the benefits of pharma patient support? And how is data transparency…
How to keep patients engaged on pharma social pages? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: How can pharma create greater impact through their social platforms? How can social media content influence patients’ treatment decisions? What are…
Why medtech companies can’t ignore the importance of online messaging to patients? | Cybercitizen Health U.S. 2017 | Strategic Insight
Questions answered in this report: Why is it important to include patients in marketing strategies to raise awareness of medical devices? What type of digital channels are utilized among…
How can pharma support positive point-of-care experiences? | Cybercitizen Health Europe 2017 | Strategic Insight
Questions answered in this report: How positive experiences at the point-of-care lead to improved patient outcomes? What do EU patients expect the most from their doctors?
How voice assistants are expected to impact patient health management? | Cybercitizen Health U.S. 2017 | Strategic Insight
With more and more consumers owning AI technology driven voice assistants, it’s inevitable that such device usage is going to become broader and more sophisticated as adoption grows and technology…
