Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How to support European consumers who want more involvement in treatment decisions? | Cybercitizen Health Europe 2016 | Strategic Insight
European patients are increasingly getting involved in their treatment decisions and there is a need to provide support to patients who want more involvement in decision-making regarding medication…
How can brands harness the opportunity in treatment education? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly 1 in 5 European patients says their doctors don’t provide them enough info about treatments. This Strategic Insight explores how pharmas can better target these patients with information…
What condition groups are most likely to click on paid search ads? | Cybercitizen Health U.S. 2016 | Strategic Insight
More than two-thirds of online consumers use search engines for health information, and of the online consumers who use search engines for health, many click on paid search ads. However, paid…
How to support patients who don’t get enough time with a doctor at the point-of-care? | Cybercitizen Health U.S. 2016 Strategic Insight
Patients who don’t get enough time with their doctors at the point-of-care are researching online before their appointment and are interested in receiving patient education materials while at the…
How can pharmas reach newly symptomatic patients with condition info online? | Cybercitizen Health Europe 2016 Strategic Insight
Research shows that three in five European consumers go online to look for health information when experiencing new symptoms. This report looks at how companies can reach them and what the most…
Telemedicine and connected care: the point-of-care is everywhere | Cybercitizen Health U.S. 2016 – Module
We’re in the very early stages of a technologically driven revolution in healthcare that will see us move from an erratic, episodic mode of care centered on fixed points in time and space—…
How Brands Can Leverage Digital Insights Across the Patient Journey to Drive Patient-Centered Engagement Opportunities | Cybercitizen Health U.S. 2016 – Module
This module will discuss how brands can mature their patient centric offerings by integrating various digital data sources into their patient journey mapping exercises.
How do actions taken to address costs impact brand requests? – Cybercitizen Health 2016 – U.S. – Strategic Insight
Patients requesting a specific drug by name are much more likely to report that their doctors took some step to help ensure affordability. They’re also much more likely to have taken cost-related…
