Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How much do login frustrations impact docs’ visitation of pharma websites? | Taking the Pulse U.S. 2017 | Strategic Insight
Taking the Pulse® U.S. is a study and strategic advisory service focused on helping life clients understand physician digital behavior and pain points, identify emerging content and service…
Brand planning: 3 must-dos for physician engagement | Taking the Pulse U.S. 2017 | Strategic Insight
Taking the Pulse® U.S. is a study and strategic advisory service focused on helping life clients understand physician digital behavior and pain points, identify emerging content and service…
Where is the whitespace for pharma brands in virtual consults? | Cybercitizen Health U.S. 2016 | Strategic Insight
With one in five U.S. consumers having participated in a virtual consult in the past 12 months, this Strategic Insight explores healthcare and technological considerations impacting early adopters…
How can pharma reach patients who are researching treatment options online before seeing a doctor? | Cybercitizen Health U.S. 2016 | Strategic Insight
Patients who do online research to find out their treatment options before seeing a doctor are more likely to request a specific brand name drug. This strategic insight discusses opportunities for…
