Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Artificial Intelligence and Machine Learning: Fad or Future? | Taking the Pulse U.S. 2018 | Strategic Insight
Our Taking the Pulse® U.S. 2018 study revealed that physicians are ready for the advent of artificial intelligence/machine learning tools in healthcare; however, physician concerns and market…
How influential are different digital channels on patient decision making across the patient journey? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: What digital channels are most influential on patient treatment decision making? At what patient journey stages to prioritize content on different…
How to keep patients engaged on pharma social pages? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: How can pharma create greater impact through their social platforms? How can social media content influence patients’ treatment decisions? What are…
Google Glass’ second act has docs’ attention | Taking the Pulse U.S. 2018 | Strategic Insight
Our Taking the Pulse® U.S. 2018 study revealed that almost half of U.S. physicians are interested in using use a voice assistant for professional reasons. Given the mainstream adoption of voice…
3 ways pharma can hack the patient experience using emerging technologies | ePharma Consumer 2018 | Strategic Insight
Questions answered in this report: How can pharma websites help patients access treatment quickly? How can pharma leverage voice assistants tech to reach patients? How to improve patients…
