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Multichannel Payer Marketing® is an in-depth study of U.S. P&T committee members designed to understand  multichannel behaviors, preferences and needs to inform engagement strategies

The study was fielded among 189 P&T committee members at hospitals, IDNs, PBMs, MCOs and ACOs.
 

Related Multichannel Engagement Reports

Report
Multichannel Payer Marketing | US | 2021
“Multichannel Payer Marketing 2021” shows you how P&T committee members use digital sources to make formulary decisions; what they want from pharma digital services; and how to improve your payer…
Report
U.S. payers are warming up to covering digital therapeutics | Strategic Insight | Multichannel Payer Marketing Study 2020
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Report
Multichannel Payer Marketing | US | 2020
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Report
U.S. Payer Digital Engagement Playbook | 2018
Providing an in-depth look at U.S. payers online activity & preferences to inform multichannel engagement strategies  Illustrative persona clusters highlighting key U.S. payer types and…
Report
Hematologist Oncologists Brand Playbook | U.S. | 2017
This report looks at the digital behaviors and pain points of Hematologist Oncologists in the U.S. to identify emerging content and service opportunities and optimize cross-channel HCP engagement…